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Home > Resources > Articles > Articles on Selling > Coaches don't sell their soul
Coaches Don't Sell Their Soul
By John Bower of St. George's Human Potential and Charlie Lang of Progress-U Ltd.
Did you ever hear a coach saying that he wouldn't like more clients? Probably a rare case here in Hong Kong, perhaps even in Asia.
Did you ever hear a coach saying that he loves selling his services? Maybe an even rarer case...
Does that sound like a paradox to you? Yes it is, as long as you associate sales with the traditional way of selling. No, it's not a paradox anymore once you know that there is an active approach to business development that doesn't require a coach to sacrifice his integrity in order to fill his practice, serve lots of human beings, and put bread on the table .
John Bower of St. George's Human Potential and Charlie Lang of Progress-U Ltd. co-developed the Stop Selling! approach to winning new clients and new business that makes it possible for anyone who wants to accelerate his business to do so with full integrity. It is an extension of proven approaches that come from principles of respect, honesty, mutual support and avoiding 'selling' pressure, and adapted to the Asian business environment. The good news is that it directly leverages coaching competencies and mind-set, put together in a business development context, in order to create win / win outcomes, and is therefore particularly suitable for growing a coaching practice.
This new sales paradigm requires the coach to let go of old beliefs about what works in sales and replace those beliefs with a new mindset. The Stop Selling! approach has only one thing in mind: aspiring to support the potential client in finding the best possible solution for the client, which may or may not result in a sale for the coach!
The benefits of this approach include:
• Creation of relationships in which prospects feel sufficiently comfortable to share their real needs
• Shortening of the clients' buying cycle
• Significantly more sales for less effort
As far as our research has been able to show, the Stop Selling! program is the only program available in Asia that empowers the seller to do business with 100% integrity, i.e. coaches - or any other business people for that matter - don't need to sell their soul anymore in order to speed up their sales results.
Summary: Good news for coaches who might feel any discomfort at the thought of actively selling their services. The unique Stop Selling! approach helps coaches accelerate their business with integrity through a new mindset that fosters truly trustful relationships.
Want to learn how to accelerate your business without
selling in the traditional sense of the word? Then click here.
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 John Bower of St. George's Human Potential represents the technological end of the spectrum of coaching styles, using assessments and other tools to support growth. He trained as an engineer, but soon discovered that there is no such thing as a technical problem, and that all issues have a human root.
Applying this simple wisdom has led him naturally to the core of how people perform, and discovering the value of coaching skills. |
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 Charlie Lang is an Executive Coach and Trainer who founded Progress-U Limited in 2002. His mission is to change the image of sales through the completely buyer-oriented Stop Selling! approach. He is a passionate and professional Executive Coach, Trainer, Public Speaker and Author of articles related to leadership, change management and innovative sales. In 2004, he initiated the Master Coach Alliance in Hong Kong, a network of professional Life, Business and Corporate Coaches. End of 2004 he started authoring the book "The Groupness Factor" which was published in August 2005.
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You may copy any of the articles written by any of Progress-U's associates to your web site, or distribute them in your ezine or magazine, provided that you include the following attribution (including link to http://www.progressu.com.hk):
With permission of Charlie Lang, Executive Coach & Founder of Progress-U Ltd.
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