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Home > Resources > Book Reviews & Recommendations


Book Reviews & Recommendations

 

Books on Innovative Sales

Sharon Drew Morgen,
Selling with Integrity

A very unusual book on selling, that reads like a thriller. It is a stepping stone towards an innovative approach to sales that the author calls “buying facilitation”. The key idea is that the job of the seller is to serve the buyer to come to the best buying decision for her, whether this results in a sale or not. The author explains convincingly how this approach goes further than consultative selling.

Apart from being full of powerful ideas, this book is also very practical, with many exercises to help you progress. Highly recommended for anyone who needs to sell.

review by Sebastien Henry

 

 

 

 

 

 

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